Industry ethical standards for age
Introduction
In Australia, the minimum age for online gambling is set at 18. In addition to tough federal and regional laws, the industry has developed its own ethical standards designed not only to ensure compliance, but also to demonstrate a voluntary commitment to responsible business.
1. Key industry codes
1. AANA Code for Gambling Advertising
Australian Association of National Advertisers Voluntary Code.
Sets the norms for the content of advertising: mandatory clear marking "18 +," inadmissibility of the image of "quick win" and appeal to vulnerable groups.
2. Interactive Gambling Council of Australia (IGCA) Guidelines
Recommendations of major operators on internal policies for responsible gambling.
Include mandatory age-gate mechanisms and staff training rules to identify minors.
3. International Betting Integrity Association (IBIA) Code of Conduct
Global standards adapted for the Australian market.
Focused on preventing fraud, but contain a section on ethical advertising and protection of minors.
2. Mandatory and voluntary age verification practices
Age-Gate on site and app
Date of birth at registration, confirmed by documents.
Automated checks through third-party eID services (AusID, Equifax).
Two-Step Verification for VIP Players
Mandatory manual review of documents and confirmation of compliance 18 +.
Behavior anomaly monitoring
Systems analyze the frequency of bets and transaction amounts to identify suspicious accounts.
3. Content and Advertising: Ethical Limits
1. Clear age marking
2. Ban on linking to images of youth
You cannot use images of teenagers, school paraphernalia or trending teenage viral formats.
3. Time and site limitation
Ads must not appear on platforms with an audience under 18 or during children's maximum TV audience hours.
4. Internal self-regulation and personnel training
Responsible gambling policies
Internal documents of operators detailing procedures for preventing access of minors.
Employee training and certification
Annual courses on recognizing documents, communicating with users and responding to suspicious situations.
Reporting and transparency
Quarterly public reports on incidents with attempts to register minors and measures taken.
5. External controls and sanctions for ethics violations
1. Роль Advertising Standards Board
Considers complaints of violation of the AANA code, issues instructions for adjusting or removing advertising.
2. ACMA and state commissions
They ask operators for proof of the reliability of age verification.
In case of systematic violations, the license revocation procedure is initiated.
3. NGOs and media
Compliance with ethical standards is monitored, operator ratings are published by the level of responsible gambling.
Conclusion
The industry's ethical standards in online gambling in Australia complement legal requirements and shape a culture of responsible business. Voluntary codes, strict internal policies, staff training and external reviews create a tiered system to ensure minors are protected and the minimum age of 18 is met.
In Australia, the minimum age for online gambling is set at 18. In addition to tough federal and regional laws, the industry has developed its own ethical standards designed not only to ensure compliance, but also to demonstrate a voluntary commitment to responsible business.
1. Key industry codes
1. AANA Code for Gambling Advertising
Australian Association of National Advertisers Voluntary Code.
Sets the norms for the content of advertising: mandatory clear marking "18 +," inadmissibility of the image of "quick win" and appeal to vulnerable groups.
2. Interactive Gambling Council of Australia (IGCA) Guidelines
Recommendations of major operators on internal policies for responsible gambling.
Include mandatory age-gate mechanisms and staff training rules to identify minors.
3. International Betting Integrity Association (IBIA) Code of Conduct
Global standards adapted for the Australian market.
Focused on preventing fraud, but contain a section on ethical advertising and protection of minors.
2. Mandatory and voluntary age verification practices
Age-Gate on site and app
Date of birth at registration, confirmed by documents.
Automated checks through third-party eID services (AusID, Equifax).
Two-Step Verification for VIP Players
Mandatory manual review of documents and confirmation of compliance 18 +.
Behavior anomaly monitoring
Systems analyze the frequency of bets and transaction amounts to identify suspicious accounts.
3. Content and Advertising: Ethical Limits
1. Clear age marking
2. Ban on linking to images of youth
You cannot use images of teenagers, school paraphernalia or trending teenage viral formats.
3. Time and site limitation
Ads must not appear on platforms with an audience under 18 or during children's maximum TV audience hours.
4. Internal self-regulation and personnel training
Responsible gambling policies
Internal documents of operators detailing procedures for preventing access of minors.
Employee training and certification
Annual courses on recognizing documents, communicating with users and responding to suspicious situations.
Reporting and transparency
Quarterly public reports on incidents with attempts to register minors and measures taken.
5. External controls and sanctions for ethics violations
1. Роль Advertising Standards Board
Considers complaints of violation of the AANA code, issues instructions for adjusting or removing advertising.
2. ACMA and state commissions
They ask operators for proof of the reliability of age verification.
In case of systematic violations, the license revocation procedure is initiated.
3. NGOs and media
Compliance with ethical standards is monitored, operator ratings are published by the level of responsible gambling.
Conclusion
The industry's ethical standards in online gambling in Australia complement legal requirements and shape a culture of responsible business. Voluntary codes, strict internal policies, staff training and external reviews create a tiered system to ensure minors are protected and the minimum age of 18 is met.
