Promoting responsible play among young players
Promoting responsible play among young people
In order for young people from 18 to 25 years old to develop a healthy attitude towards gambling, the industry and the state use four main channels of influence: education, digital tools, marketing campaigns and partnerships.
1. Educational initiatives
1. Lessons in universities and colleges
One - two seminars per semester on financial and gaming literacy.
"Rate simulation" workshops with no cash investment followed by error analysis.
2. Master classes in high school
Interactive: evaluate your own "risk profile" through tests and cases.
Inviting psychologists to analyze real addiction stories.
3. Online courses and webinars
Coursera-type platforms: "Responsible Gambling 101" with a certificate.
Regular webinars from regulators (NSW, VIC Responsible Gambling Foundation).
2. Digital tools and applications
1. Gamified applications
"GambleAware Youth": points for completing training missions, badges for 7 days without bets.
Push reminders about limits and daily short self-check polls (Mood check).
2. Integration into gaming platforms
Built-in "reality checks" every 15 minutes: notifications asking "Do rates meet your goals? ».
"Pause & Reset" buttons for instant self-locking for 24 h-30 days.
3. Digital advertising with engagement trackers
Banners and videos in betting apps shown to players <30 years after 10-15 bets.
The number of transitions to the "Responsible game" section and downloads of applications is fixed, you can change creatives.
3. Marketing campaigns
1. Social advertising on TV and YouTube
Short clips (15-30 seconds) with teenage scenarios: "What if you lost your phone today? ».
Collaborations with leading actors from the 18-25 segment.
2. Social media posts
Hashtags PlaySafeAU, KnowYourOdds; Instagram stories about limits.
TikTok challenges: 5-day challenge without bets + donation to charity.
3. Viral podcasts and stream series
A series of interviews "Game Talk" with psychologists, where they analyze the real stories of young players.
Interactive: listeners send questions to the presenter-psychologist.
4. Partnerships and Community
1. Cooperation with universities and NGOs
"Campus Ambassadors" programs: Student Responsible Play Clubs.
Foundations and benefactors fund research grants on gambling addiction.
2. Support for Gamblers Anonymous for young people
Special groups of meetings 18-25 years old, facilitators of the same age.
Online support chatbots 24/7 with Triage help algorithm.
3. Integration with fintech applications
Joint shares of partner banks: push notifications about large transfers to rates.
Limits "gambling spend" within mobile wallets.
5. Efficacy evaluation
1. Engagement metrics
The number of registrations to tutorials and app downloads.
Completion rate of online courses and webinars.
2. Social research
Gallup-tipo annual polls: changing attitudes about betting and campaign visibility.
Reducing the share of "at-risk" youth from 16% to the target 10% within three years.
3. Feedback analysis and adjustment
Focus groups with the participation of 18-25 years: what formats and messages work better.
A/B tests of creatives and applications for continuous improvement.
Result
Promoting responsible play among young people combines educational courses, gamified tools, creative marketing campaigns and active partnerships with universities, fintech and NGOs. A systematic approach and ongoing efficacy analysis help reduce the risks of addiction and build sustainable self-management skills in young players.
In order for young people from 18 to 25 years old to develop a healthy attitude towards gambling, the industry and the state use four main channels of influence: education, digital tools, marketing campaigns and partnerships.
1. Educational initiatives
1. Lessons in universities and colleges
One - two seminars per semester on financial and gaming literacy.
"Rate simulation" workshops with no cash investment followed by error analysis.
2. Master classes in high school
Interactive: evaluate your own "risk profile" through tests and cases.
Inviting psychologists to analyze real addiction stories.
3. Online courses and webinars
Coursera-type platforms: "Responsible Gambling 101" with a certificate.
Regular webinars from regulators (NSW, VIC Responsible Gambling Foundation).
2. Digital tools and applications
1. Gamified applications
"GambleAware Youth": points for completing training missions, badges for 7 days without bets.
Push reminders about limits and daily short self-check polls (Mood check).
2. Integration into gaming platforms
Built-in "reality checks" every 15 minutes: notifications asking "Do rates meet your goals? ».
"Pause & Reset" buttons for instant self-locking for 24 h-30 days.
3. Digital advertising with engagement trackers
Banners and videos in betting apps shown to players <30 years after 10-15 bets.
The number of transitions to the "Responsible game" section and downloads of applications is fixed, you can change creatives.
3. Marketing campaigns
1. Social advertising on TV and YouTube
Short clips (15-30 seconds) with teenage scenarios: "What if you lost your phone today? ».
Collaborations with leading actors from the 18-25 segment.
2. Social media posts
Hashtags PlaySafeAU, KnowYourOdds; Instagram stories about limits.
TikTok challenges: 5-day challenge without bets + donation to charity.
3. Viral podcasts and stream series
A series of interviews "Game Talk" with psychologists, where they analyze the real stories of young players.
Interactive: listeners send questions to the presenter-psychologist.
4. Partnerships and Community
1. Cooperation with universities and NGOs
"Campus Ambassadors" programs: Student Responsible Play Clubs.
Foundations and benefactors fund research grants on gambling addiction.
2. Support for Gamblers Anonymous for young people
Special groups of meetings 18-25 years old, facilitators of the same age.
Online support chatbots 24/7 with Triage help algorithm.
3. Integration with fintech applications
Joint shares of partner banks: push notifications about large transfers to rates.
Limits "gambling spend" within mobile wallets.
5. Efficacy evaluation
1. Engagement metrics
The number of registrations to tutorials and app downloads.
Completion rate of online courses and webinars.
2. Social research
Gallup-tipo annual polls: changing attitudes about betting and campaign visibility.
Reducing the share of "at-risk" youth from 16% to the target 10% within three years.
3. Feedback analysis and adjustment
Focus groups with the participation of 18-25 years: what formats and messages work better.
A/B tests of creatives and applications for continuous improvement.
Result
Promoting responsible play among young people combines educational courses, gamified tools, creative marketing campaigns and active partnerships with universities, fintech and NGOs. A systematic approach and ongoing efficacy analysis help reduce the risks of addiction and build sustainable self-management skills in young players.
